For the understated. For the confident. For the original.
Established in 2018, we create unconventional womenswear. Imagined with the modern woman in mind, layering is key. Graphic lines and eclectic prints are married with luxe textures, all imbued with a vintage undertone. Think blousy separates paired with sharp tailoring; sumptuous knitwear and printed palazzos. Relaxed and effortless, but no less elegant, this is our own take on multitasking wardrobe staples.
We are Floor; for the woman who is predictably unpredictable.
At Floor, we understand that style evolves, but originality remains. Our muse is the woman whose signature is her unpredictability. She commands attention in the most understated way and rewrites the style rules with ease. Our handwriting? Confident, relaxed elegance with a hint of bohemian nostalgia.
At Floor we are eternally curious. We find inspiration in moments and moods. A hazy Summers afternoon or the way a strap falls nonchalantly at the shoulder; a bright burst of abstract colour or the transient beauty of flowering blossom.
In these moments, we find the inspiration for our collections, translating them into clothes that seamlessly take you from morning coffee to elegant soirée.